IWMW10: Are web managers still needed…

Second plenary today is from Susan Farrell – asking ‘are web managers still needed when everyone is a web “expert”?’. Slides at http://www.slideshare.net/iwmw/farrell

Susan asks – why web manager are not valued? Who are these ‘web experts’? Should we be looking at recognised qualifications? How do we show the value we add to the institution? She is thinking of the ‘softer’ skills sides – writing for the web, metadata, search, user interface design etc.

Susan asks what is the perception of ‘web people’ – techies in a cellar? Are staff and students aware of what you do?

Web professionals – similar to librarians? … but less respected Susan suggests:

  • Organising information
  • Classification
  • Cataloguing
  • Updating users on new resources

Some issues Susan outlining:

  • user research & usability testing – difficult to get funding for this
  • writing for the web – devolved responsibility can mean that web team can’t affect what is written
  • SEO – not appreciated, but lots spent on ‘marketing’ – but SEO is marketing, so why mismatch?
  • Metadata – no-one interested (welcome to the library world)
  • Information architecture – expectation that you can just change this to suit specific needs
  • Search – expectation of good search experience – but

Experience that ‘consultants know best’ – often listen to consultants above local expertise.

What is a ‘web professional’?

  • Need broad range of skills and experience
  • Softer skills less recognised
  • No set qualifications
  • Skills being absorbed by other roles

[hmm – I struggle with this in the way that I struggle with the professional status of librarians. For me the key thing about the professional status of librarians is not skills or qualifications – these have changed over time and continue to change. However, the professional ethics are (and should be) more persistent – ‘Concern for the public good’ and other principles listed at http://www.cilip.org.uk/get-involved/policy/ethics/pages/principles.aspx should be true no matter what the technology. So what do ‘web professionals’ stand for?]

Susan saying web professionals have to promote themselves to key audiences…

Susan asking do web professionals need a professional body?

So – are web managers still needed when everyone is a web ‘expert’? Yes – but we need to promote ourselve and be part of the solution in our Institutions, not part of the overhead…

Q & A

Q: Martin Moyne – is it that difficult to justify? Survey that says web site No 1 factor in overseas students making decisions

A: But perhaps senior management don’t know that?

Q: Careers advice – came across career advice on government site for web managers that said this was going to disappear as a career and suggested a move to finance!

A: Perhaps this is where a professional body is needed – make a representation to government etc.

Q: Brian Kelly – what do we need to do?

A:  Perhaps not a generic thing – tuned to institution?

Q: (from me) librarians have a set of professional ethics – do web managers ‘stand’ for anything?

A: perhaps to many routes to being a web manager to say there is a standard approach

Q: Jeremy Speller – status can’t be gained overnight – takes along time

A: True – but got to start somewhere

IWMW10: The Web in Turbulent Times keynote

Now Chris Sexton, director of IT at the University of Sheffield (where IWMW is being hosted). Chris blogs at http://cicsdir.blogspot.com/ and tweets as cloggingchris.

It is a certainty that ‘we’ (Universities I guess) are going to get less money – the question is how much less. Cuts are going to bite next year, and the year after – not this year.

Letter from David Willets and Vince Cable to University VCs included a line describing IT projects as “discretionary” – and suggestion they should be cut.

Why IT projects? Vince Cable as shadow chancellor identified many failing and very expensive public sector IT projects. Web sites also a target for cuts – example of Business Link website – cost an incredible £105million!

Government committed to getting government web back under control. Martha Lane Fox (Digital Champion) looking at how resources can be shared and use of open source software etc. can save money.

It is very easy to see IT as a cost. Chris gets frustrated by the view of ‘IT’ as something separate from the ‘business’ – she says, we shouldn’t have IT projects, we should only have business projects.

Shared services being pushed by government and HEFCE – there are examples of massive savings in parts of public sector especially the NHS. Part of the shared services agenda is around back office systems – e.g. Finance, HR, Payroll.

Chris suggests we already have very good examples of shared services – JANET, UCAS, HESA.

Chris highlighting example from Charity sector – ‘Just Giving’ website – all charities need to need people to give money – and Just Giving website gives a shared service they can all use to achieve that.

Chris describing how things have changed for IT departments – have to provide access to services on any device – IT don’t control the user platform anymore (if they ever did). Need to provide services to multiple devices/browsers/platforms etc.

User expectations are changing – increasing demand for services and increase in student expectations – especially if student fee cap is lifted. Students used to easy access to services (e.g. dropbox), via high quality interfaces (e.g. don’t need training to use the Tesco website?).

Generation of students who grew up with the internet. Not interested in ‘software’ but services. Also big contrast between attitude from students and often senior staff who get PAs to print off emails for them to read. Students often describe university systems/services as ‘clunky’.

Lots of overlapping services – everything does everything. Count how many services/software in your institution lets you store a document – Sheffield got into double figures for this looking at institutional services.

24/7 expectations – at Sheffield Information Commons operates 24/7 – and if printers go down on a Saturday afternoon users expect them to be fixed. How can you support services 24/7 when staff generally employed on 9-5 contracts. Resilience is key.

Survey by  University of Edinburgh – 100% of students had phones, and 50% had what they would have called a ‘smartphone’. Biggest challenge for mobile devices is diversity of devices and platforms – anecdote that to develop app to achieve 70% penetration of mobile market had to test on over 300 devices. Starting to see universities developing apps… University of Sheffield app – 2000 downloads in weeks after launch – two thirds to iPod touch…

Chris relating how they are having to increase their wireless provision to cope with the profusion of devices – many students now connecting with 2 devices – phone and laptop – when they use the network.

Chris now talking about data security – only a matter of time before a laptop with large amounts of student data or university finance data left on a train/cab/bus?

Moving on to legislation – Chris believes Digital Economy Act full of problems – and worries that unless OFCOM consultation clarifies some of this, there are going to be huge problems.

Green IT – IT accounts for 2% of global carbon emissions (possibly – Chris isn’t sure how accurate this is) – same as airline industry. Lots can and needs to be done in universities – in areas like:

  • Printing
  • Data centres
  • Video conferencing
  • Reduce Power
  • Virtualisation

Sheffield has dropped from 130 servers to 4 servers – with approximately 75% reduction in energy bill!

Need to be much more flexible and agile. Days of 2 year projects are gone – if we can’t deliver in 6 months, we shouldn’t be doing it. Chris quotes ‘Keep it Simple Stupid’. Noting ‘shared services’ – haven’t even got consistency across institutions nevermind between institutions. In some institutions there are distributed IT services – lots of servers in departments/labs/offices, people don’t get best value because don’t use central procurement, security issues on those servers that aren’t centrally managed, etc. etc.

Chris stresses – it’s about processes not technology – technology does not solve anything. If the process doesn’t work, no amount of IT will make it work. Responsibility has to be taken by individuals – people have to take responsibility for their own (efficient) use of IT.

Different delivery models:

  • Self service
  • Managed services
  • Outsourcing
  • Out hosting
  • Cloud

Have to focus IT department resources on key tasks in University – teaching and research. There are going to be hard choices outsources services may not be as good as in-house – but which is more important a good calendar or a good vle? If Google docs offer a collaborative environment, why should the University provide one? These are the hard decisions that will need to be made.

IT department will no longer be ‘gatekeepers’ – help people use systems – going to be facilitators and educators instead.

Chris does not believe we can afford to ‘just keep the lights on’ – we have to keep innovation – otherwise we will die as IT departments. Innovation carries a risk – but it is a risk that you need to take. Need to get balance right – need to get resourcing right. Chris very clear need to continue to invest in innovation.

Q & A

Q: Ben Coulthard – University of Leicester. Lots of changes at Leicester – but not sure feeling the benefit of that. This year no money for innovation – and no money to web team this year. What about at Sheffield?

A: May not have funded more – but have protected them. Money tends to go into projects as opposed to teams – so flexible. Some comments on split between marketing and IT – at Sheffield Marketing and IT work together on web team (2 from marketing, 2 from IT and 1 across the two)

Sorry – missed the other Q & A, but interesting stat from Chris – review at Sheffield suggests on 2% of IT budget goes specifically to support research – that needs to change in Chris’s view. Question about how much iPhone app cost to develop – Chris says she can’t give a proper figure as it was first time company they worked with had done that, but she’d estimate £10k

IWMW 2010: The Web in Turbulent Times

I’m at the ‘Institutional Web Managers Workshop’ in Sheffield for the next few days. I’m running a workshop later today, but I’m really grateful to Statistics into Decisions, who have provided sponsorship for a number of attendees, including me – without this I would have just been turning up for my workshop, then heading home – instead I can attend the whole event, and get a chance to hear the other speakers and talk to the other attendees.

The theme of the workshop this year (it’s the 14th IWMW event), is ‘the web in turbulent times’, and opening the conference the Marieke Guy and Brian Kelly (the Chair and Co-Chair of the event) are setting the scene.

Brian reflecting on the fact we’ve enjoyed growth and development in insitutional web investment and activity over the last 10 or so years – up until last year, when the future looked a lot more uncertain. Now we are starting to see cuts being introduced – and these are going to impact on education and the related web community.

During the workshop there is going to be use of various technologies to try things out and build a community. Examples:

  • Use of Twitter – can use the hashtag #iwmw10, as well as hashtags for sessions (this session is #p0), and the #eureka hashtag for moments of realisation
  • Use of QR codes to play a game
  • Use of various technologies including video streams, twitter streams etc. to ‘amplify’ the event and enable participation from those not able to attend in person

What is the purpose of IWMW? Brian and Marieke started to draw up a list – posted at http://iwmw.ukoln.ac.uk/blog/2010/2010/07/the-role-of-iwmw/ and looking for feedback.