{"id":1214,"date":"2011-06-08T16:15:04","date_gmt":"2011-06-08T15:15:04","guid":{"rendered":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/2011\/06\/open-culture-2011-looking-to-the-future\/"},"modified":"2011-06-08T16:15:04","modified_gmt":"2011-06-08T15:15:04","slug":"open-culture-2011-looking-to-the-future","status":"publish","type":"post","link":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/2011\/06\/open-culture-2011-looking-to-the-future\/","title":{"rendered":"Open Culture 2011 &#8211; Looking to the Future"},"content":{"rendered":"<p>Thankfully we were allowed some coffee before now Mia Ridge (<a href=\"http:\/\/twitter.com\/mia_out\">@mia_out<\/a>) &#8211; her slide deck is at http:\/\/slidesha.re\/jJdcjw <\/p>\n<p>Mia says &#8216;The world is changing&#8230;&#8217; &#8211; always! Audiences expectations are formed by the experiences that they have outside the museum (of course!) &#8211; Twitter\/Facebook\/social networks teach children how to share&#8230;. and they come into your space with more cameras\/phones\/digital kit than you can ever provide.<\/p>\n<p>We are Lucky &#8211; but have to be smart &#8211; and not all about technology &#8211; some trends:<\/p>\n<p><strong>Transmedia<\/strong> &#8211; taking content and experiences across platforms:<\/p>\n<ul style=\"list-style-type: disc\">\n<li>in gallery<\/li>\n<li>on website<\/li>\n<li>social media<\/li>\n<li>in print<\/li>\n<li>in games<\/li>\n<li>in audio<\/li>\n<li>ideally audience participation changes things  &#8211; a challenge to the primacy of exhibitions<\/li>\n<\/ul>\n<p>You&#8217;ll have several times more visitors online than in physical space&#8230;<\/p>\n<p><strong>Augmented Reality<\/strong> &#8211; comparatively old (2009 tech!)<br \/>\nMuseum in Netherlands &#8211; taking works out into public environment<br \/>\nSimpler &#8211; Derby Museum used QR codes to provide multi-lingual content &#8211; e.g. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gold\">http:\/\/en.wikipedia.org\/wiki\/Gold<\/a> &#8211; will pick up language set on your phone and direct to correct Wikipedia entry in appropriate language<\/p>\n<p>Geo-located &#8211; mobile &#8211; example of showing &#8216;historic&#8217; images in the correct location &#8211; in the modern world &#8211; see &#8216;now and then&#8217;.<\/p>\n<p>Or can do low-tech &#8211; example of using poster on a bus\/tram shelter to put information back into environment<\/p>\n<p><strong>Crowdsourcing and Participation<\/strong><br \/>\nTry transcriptions; image cropping; map rectification; metadata creation; experiential data &#8211; but show the impact<\/p>\n<p>Example of crowdsourcing exhibit labels by allowing visitors to ask questions about exhibits via post-it notes<\/p>\n<p><strong>Games<\/strong><\/p>\n<p>New audiences &#8211; new types of engagement. But be careful of overdoing &#8216;gamification&#8217; &#8211; don&#8217;t want to cheapen the experience.<\/p>\n<p>Game-based learning &#8211; e.g. High Tea (Wellcome), Launchball (Science Museum) etc.<\/p>\n<p><strong>Audiences used to being heard<\/strong><\/p>\n<p>Think about how you talk &#8211; and listen &#8211; to your audience &#8211; and be clear when you are conversing and when you are just telling them stuff.<\/p>\n<p><strong>Service design<\/strong><\/p>\n<p>Consistent user experience across all platforms &#8211; addresses every aspect of customer service &#8211; requires holitic strategy &#8211; an end to silos.<\/p>\n<p><strong>Common threads?<\/strong><\/p>\n<p>Personal, mobile and on-demand<br \/>\nNo such thing as an off-line experience anymore &#8211; (young?) people always connected<br \/>\nNew ways of telling stories<br \/>\nNew ways of reaching audiences<\/p>\n<p><strong>Future proofing?<\/p>\n<p><\/strong>Change continues, resources limited &#8211; how to cope? People should be able to find your content (if it isn&#8217;t in google it doesn&#8217;t exist).<\/p>\n<p>Make content findable, shareable, and easy to engage with.<\/p>\n<p>Be authoritative &#8211; exchange links with other institutions (my &#8216;Newton&#8217; is your &#8216;Newton&#8217;)<\/p>\n<p><strong>Bite-sized content<\/strong><\/p>\n<p>Fit into people&#8217;s lives &#8211; put content where they are &#8211; make it &#8216;snackable&#8217; &#8211; and shareable.<\/p>\n<p><strong>Look outside<\/strong><\/p>\n<p>Other sectors can teach us &#8211; museums need to learn lessons and change.<\/p>\n<p><strong>What to do?<\/strong><\/p>\n<p>People want to love museums &#8211; so make this easy. Make it easy for the museum (and staff) to say Yes to stuff.<\/p>\n<p>Start small &#8211; watch and learn &#8211; remove obstacles &#8211; repeat<\/p>\n<p>Don&#8217;t &#8216;Keep calm and carry on&#8217;  &#8211; Get excited &#038; Make things!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thankfully we were allowed some coffee before now Mia Ridge (@mia_out) &#8211; her slide deck is at http:\/\/slidesha.re\/jJdcjw Mia says &#8216;The world is changing&#8230;&#8217; &#8211; always! Audiences expectations are formed by the experiences that they have outside the museum (of course!) &#8211; Twitter\/Facebook\/social networks teach children how to share&#8230;. and they come into your space [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1214","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":0,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}