http:\/\/www.googleartproject.com\/<\/a>) – v ambitious for Google – making art and information relating to art more accessible to people everywhere in the world. Google new to ‘arts’ – but have committment.<\/p>\nGoogle 20% time – if you have a great an idea, you can spend up to 20% time on that – e.g. Google Mail big success – but failure also embraced. Failure does cost – Google may well be able to take financial risk, but when things fail media will pick up on this…<\/p>\n
Encourage experimentation – small things as many previous speakers have mentioned.<\/p>\n
Partnerships are crucial for Google – Art project had partnerships with 9(?) galleries across the world.<\/p>\n
Google not a curator – doesn’t want to be – wanted to make art immediately accessible – possible to ‘jump right in’ – but no sense in which mean to replace physical visit – and evidence so far this is not the case at all. Each museum chose one image to do in v v high resolution – can zoom in to very high levels – example of ‘The Harvesters’ from the Metropolitan Museum of Art.<\/p>\n
Example of ‘No Woman, No Cry’ from Tate Britain – again v high levels of zoom – but also ‘view in darkness’ option – to reveal message about Stephen Lawrence – a key part of artwork.<\/p>\n
Also ability to integrate other media – e.g. films of people commenting on works<\/p>\n
This is the first version – Google very aware not perfect, and things to improve. Want to increase geographical spread of museums included. Have had over 10million visitors and 90k people create ‘my collections’ – importance of making things social and being able to share – and realised need to develop that feature further.<\/p>\n
Art Project took 18 months to get up and running – felt like a long time – but takes time, and long term project for Google – next phase over next couple of years.<\/p>\n","protected":false},"excerpt":{"rendered":"
Laura Scott – Head of External Relations from Google UK Art Project (http:\/\/www.googleartproject.com\/) – v ambitious for Google – making art and information relating to art more accessible to people everywhere in the world. Google new to ‘arts’ – but have committment. Google 20% time – if you have a great an idea, you can […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[68,67,66],"class_list":["post-1216","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-oc2011","tag-oc2011flash","tag-ukdiscovery"],"_links":{"self":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":0,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.meanboyfriend.com\/overdue_ideas\/wp-json\/wp\/v2\/tags?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}