Rachel Bruce now to talk about JISC aims and activities…

Referencing the Follet Report – 1993 “The emphasis is shifting towards information and information access. This has profound and far reaching implications, and all institutions act to ensure that they are in a position to deal with these to best advantage.” – how far have we moved on from here?

DNER was a response to this – and the JISC Information Environment – easy to forget that this was visionary – and now we can dissect the IE in hindsight, but too easy to forget how difficult this stuff is – and also to lose sight of the fact that the JISC IE was built on things that continue to be relevant even if specific standards or approaches have moved on.

Start to see major shift in 2003 – we start to see the dominance of Google and the move towards the web as an interactive platform where we both create and consume content.

Need infrastructure to manage, share, discover, access and preserve digital content.

Rachel showing Lorcan Dempsey illustration of the library sitting on the boundary between managed content and consumer content.

Now Catherine Grout talking about the Strategic Content Alliance. The SCA looked at the importance of partnership, policy and practice – how does the work of JISC relate to the work of the BBC and other public bodies. Interestingly Becta was a key partner in the SCA – what happens now? Possibly we’ll see more of a move to ‘local’ away from centralised investment – what will this mean? No-one knows at the moment.

The SCA worked to:

• identify the best of current practice around creating, delivering and sustaining online content
• To put this into a framework that can be shared with others
• …

Catherine getting through a lot of stuff – sorry struggling to keep up.

SCA worked on

• Audience analysis
• Business models and sustainability
• IPR/Licencing
• Internet Marketing, SEO (search engine optimisation) and Writing for the Web

Producing a  series of reports, case studiens, events and/or tools in each case.

SCA has also developed a Presentation Layer – Digipedia

In the next few years it is going to be important to keep these issues in the minds of policy makers. Need practitioners to be able contribute to this and feedback how they are using it.