Thankfully we were allowed some coffee before now Mia Ridge (@mia_out) – her slide deck is at http://slidesha.re/jJdcjw
Mia says ‘The world is changing…’ – always! Audiences expectations are formed by the experiences that they have outside the museum (of course!) – Twitter/Facebook/social networks teach children how to share…. and they come into your space with more cameras/phones/digital kit than you can ever provide.
We are Lucky – but have to be smart – and not all about technology – some trends:
Transmedia – taking content and experiences across platforms:
- in gallery
- on website
- social media
- in print
- in games
- in audio
- ideally audience participation changes things – a challenge to the primacy of exhibitions
You’ll have several times more visitors online than in physical space…
Augmented Reality – comparatively old (2009 tech!)
Museum in Netherlands – taking works out into public environment
Simpler – Derby Museum used QR codes to provide multi-lingual content – e.g. http://en.wikipedia.org/wiki/Gold – will pick up language set on your phone and direct to correct Wikipedia entry in appropriate language
Geo-located – mobile – example of showing ‘historic’ images in the correct location – in the modern world – see ‘now and then’.
Or can do low-tech – example of using poster on a bus/tram shelter to put information back into environment
Crowdsourcing and Participation
Try transcriptions; image cropping; map rectification; metadata creation; experiential data – but show the impact
Example of crowdsourcing exhibit labels by allowing visitors to ask questions about exhibits via post-it notes
New audiences – new types of engagement. But be careful of overdoing ‘gamification’ – don’t want to cheapen the experience.
Game-based learning – e.g. High Tea (Wellcome), Launchball (Science Museum) etc.
Audiences used to being heard
Think about how you talk – and listen – to your audience – and be clear when you are conversing and when you are just telling them stuff.
Consistent user experience across all platforms – addresses every aspect of customer service – requires holitic strategy – an end to silos.
Personal, mobile and on-demand
No such thing as an off-line experience anymore – (young?) people always connected
New ways of telling stories
New ways of reaching audiences
Change continues, resources limited – how to cope? People should be able to find your content (if it isn’t in google it doesn’t exist).
Make content findable, shareable, and easy to engage with.
Be authoritative – exchange links with other institutions (my ‘Newton’ is your ‘Newton’)
Fit into people’s lives – put content where they are – make it ‘snackable’ – and shareable.
Other sectors can teach us – museums need to learn lessons and change.
What to do?
People want to love museums – so make this easy. Make it easy for the museum (and staff) to say Yes to stuff.
Start small – watch and learn – remove obstacles – repeat
Don’t ‘Keep calm and carry on’ – Get excited & Make things!